Bang Energy x 7-Eleven
branded content - commercial
ROLES: WRITER, DIRECTOR
A commercial spot for Bang Energy's exclusive flavor ``Swirly Pop`` in their first ever collaboration with 7-Eleven.
The clients at Bang Energy and 7-Eleven wanted a skateboard themed commercial that was fit for the Summer season. To fit Bang Energy's brand and aesthetic, as well as the aesthetic of the Swirly Pop can, we wanted talent to wear colors that would pop. This made for a collaboration that was true to both brands and their audiences.
behind the scenes.
THE INSPIRATION
As a director, it was important for me to have diversity in this project while also selecting people true to the skateboarding community- and that's exactly who we cast.
Skateboarding by the beach is a luxury we have here in Miami, we truly get the best of both worlds. We considered building a custom, branded skate ramp for this project as we wanted to keep the location vibrant and aligned with our theme, but we lucked out finding the perfect location here in South Florida at the beautiful Haulover Beach.
on set.
